The Death of Fashion: The Passage Rite of Fashion in the Show Window

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The Death of Fashion: The Passage Rite of Fashion in the Show Window
  • The Death of Fashion: The Passage Rite of Fashion in the Show Window
  • The Death of Fashion: The Passage Rite of Fashion in the Show Window interior spread 1
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  • The Death of Fashion: The Passage Rite of Fashion in the Show Window back cover
  • $ 25.00
The Death of Fashion: The Passage Rite of Fashion in the Show Window
Harald Gründl / Designed by Günter Eden and Roman Breier
Springer Vienna / 2007 / out of print / first edition / hardcover / 5.6 x 9 in / 299 pp / color / eng / ISBN: 9783211498545 / weight: 1.1 lb
Condition: very good, minor signs of shelf wear on head and tail of spine

Description:
The Death of Fashion is idiosyncratic look at the rational and irrational forces at work in the fashion world. Author Harald Gruendl, a retail store designer for the Viennese studio EEOS whose clients include Armani and Adidas, uses the store display window as a lens to examine the seasonal cycle of the fashion industry. Gruendl compares fashion’s “out with the old, in with the new inventory clearing to ancient sacrificial rituals such as the killing of the Greek God of Fertility during the Dionysia. It's a fresh, highly poetic analysis of fashion’s symbolic death and resurrection in the store windows of Paris, London, New York, Hamburg and Vienna.

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